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Thus, began the journey of brand Liva – a consumer facing brand. Consumers experienced the brand in the form of fabrics in garments that they wore whereas the business was all about making fibre. The challenges were manifold, since the business was four steps down the value chain to the consumer but desired to engage the consumers through brand Liva. To address these challenges, four pillars were created towards delivering Liva. – Innovative fabric and garment designs and blends were created for designers and brands to adopt – Partnered with value chain (fabricators, spinners, weavers and processers) to support them to deliver quality fabric. Seed viscose and its innovations amongst fabricators and hub partners. – Influence and partner leading brands and retail to deliver the promise – Develop and launch a fabric brand that was built on a researched consumer insight5Deal Jeans Deal Jeans has always been apart from the competitor brands in bringing designer denims to the market every season. From interesting finishes and unconventional cuts to modern, size-inclusive labels, Deal has always been working on its innovative concepts to enhance its product experience. This season is shelved with patch work in shades of blue, studs and pearls with ripped embellishments which are giving a unique twist to what is offered in this season followed by lace-up jeans making their return from the early ages, frayed and uneven hems with cropped flare are adding that perfect amount of edge to the casual pair, embroidery is trending with floral designs embracing femininity and patch work designs played with contrasting blue colors are making a statement this season. This season’s color palette is lighter to darker shades in emerging bright and pastel colors. The collection is themed on giving that chic, style-setter look be it for travel diaries, office wear or making a statement at evening soirees. The fastest homegrown baby fashion brand, WOWMOM, which caters to all the apparel need of babies from 0-3 years of age, announced the expansion of it product offerings, targeting Rs 40 crore revenue in the year 2018-2019. The brand will now be offering baby bath range, bedding range, travel products, mother utility products and accessories along with apparels and baby basics.The brand will now be offering baby bath range, bedding range, travel products, mother utility products and accessories along with apparels and baby basics WOWMOM which was established in the year 2012 with apparel in the age group of 0-3 years. The apparel segment included everything from t-shirts, shirts, rompers, knit sets, top, skirts, party wear frocks, dresses, short enthic and much more. Gradually, the brand introduced baby basics which included new born and infant wear like soft jabla, cloth nappies, caps, mittens etc. The new product offering by WOWMOM will now include towels, wraps, napkins etc in baby bath range; vast range of bedding products like comforters, blankets, cot beddings, pillows, mosquito net beds etc. in baby bedding range; carry cots, travel bags, wrappers in travel products; walkers and prams in growing needs segment; feeding pillow, U-shapes pillow in mother utility products and clippers, comb, rattlers, teethers, toys etc in accessories segment. In all, WOWMOM has nearly more than 300 SKU’s in its brand portfolio which addresses to 80 percent of the new born needs. “India is one of the most attractive market for the baby product industry. The country has close to 20 percent of the 0-3 years child population of the world. Baby care products industry comprises of segments, which address various basic needs of a baby in day-to-day life. There is nearly a list of 50 products, which a mother needs when a baby is born. At Toonz our aim is to address nearly 90 percent of the products of that basket. Business wise WOWMOM is been steadily growing at the pace of 60 percent YOY with last year number being over Rs 20 crore. This year with major product portfolio expansion in general trade we are looking doubling our turnover to Rs 40 crore,” shared Sharad Venkta, MD & CEO, WOWMOM. In the past six months, WOWMOM is aggressively spreading wings and is now available in more than 300+ counters including India, Nepal, Mauritius, GCC, Fiji, Papua New Guinea amongst others. WOWMOM is also available online on India’s leading e-commerce portals like Flipkart, Snapdeal, Jabong, Firstcry, Paytm, Amazon to name a few. WOWMOM products are made keeping in mind the requirement of a modern mother right from design, functionality, quality and price. open url:j158.cc lovebet uk live chat open url:j158.cc lovebet uk live chat open url:j158.cc lovebet uk live chat open url:j158.cc lovebet uk live chat open url:j158.cc lovebet uk live chat open url:j158.cc |